Joey W. Elgersma

Product Manager Sport & Street + D.O.C.K
BREAD & BUTTER BERLIN

This january show we started a very ambitious new project called the D.O.C.K. in the middle of Sport & Street. Here you can see how we build this little baby up.  

Sport & Street teamed up with Starter & went back memory lane with the first official re-production of the highly popular collector’s item: The Satin Jacket. Starter makes a huge comeback at #breadandbutter since their breakthrough and hype in the late 80′s – early 90’s.
The “Sport & Street Sea Eagles x Starter” sets, including the iconic re-designed satin jacket and matching snapback, were released in a limited edition run of 111 pieces. The customized sailor bags carrying the collaboration were exclusively designed individually by outfielder Conradi. They also include the Sport & Street Sea Eagles team poster, illustrated by Amsterdam based free-agent Stefan Glerum.

Sport & Street teamed up with Starter & went back memory lane with the first official re-production of the highly popular collector’s item: The Satin Jacket. Starter makes a huge comeback at #breadandbutter since their breakthrough and hype in the late 80′s – early 90’s.

The “Sport & Street Sea Eagles x Starter” sets, including the iconic re-designed satin jacket and matching snapback, were released in a limited edition run of 111 pieces. The customized sailor bags carrying the collaboration were exclusively designed individually by outfielder Conradi. They also include the Sport & Street Sea Eagles team poster, illustrated by Amsterdam based free-agent Stefan Glerum.

“Happy Days” ….  The 2011 Sport & Street Desert land. 
All pictures can be fffound here

“Happy Days” ….  The 2011 Sport & Street Desert land.

All pictures can be fffound here

Me on Highsnobiety TV about #desertland

The recap movie of Sport & Street Desertland. Part of the 10 years anniversary celebration of Bread & Butter in Berlin.

Every season Michal & me make sure to treat our friends and family well. With Bread & Butter celebrating their 10th anniversary last july we wanted to top the previous product give-aways. so, we created the ‘Desert Land’ Survival Kit.

Limited to only 150 sets, the kit includes a Herschel Supply backpack, SUPER sunglasses, Palladium boots, New Era cap, Incase laptop sleeve, pocket flask, Victorinox tool set, Happy Socks, Mag-Lite flashlight, Pony jersey, as well as emergency food, making sure that you will have everything you need, if stuck in a desert. All product has been especially made & designed by us for the kit and were given out to close friends of the show that week.

Who’s Joey? Bread & Butter’s Slogan for the 2011 Summer show!

A short movie about the different kind of sand of #desertland

What to expect next week? - 7 more days!

(Source: leestuart)

For the Sport & Street “Winter Village” in january 2011 we designed 2 products with our partners Clae & New Era.  Only 100 pairs of the sneaker have been produced, with 10 going on sale to the public and the remaining 90 pairs being handed out to friends and family of the show. The outcome was a beautiful brown mid top, featuring subtle branding on the tongue and heel. Matching the sneakers we also present a New Era cap.

In May 2010 we organized PXA in Amsterdam. This “La Familia” Basketball Tournement started in Pigalle (Paris) and through Berlin we ended up in Amsterdam.

Check the day pictures here

PXA afterparty pictures here

Paris Originators: Jay Smith (Black Rainbow) & Stephane Ashpool (Pigalle) Wu Yue Nyno (Artwork)

Amsterdam edition: Big Chris, Suki Chik & Amal Amhaag

“Ashes & Elgersma” for Squeeze Magazine 2006

Amsterdam Clubkids on the cover + 7 pages editorial in Squeeze Magazine.

Photography: Daniel Ashes - Make up: Darling 10

With some extra snapshots by Dennis Branko

“Ashes & Elgersma” for New Era 2007

The Amsterdam Clubkids do New Era Campaign

Photography: Daniel J. Ashes - Make Up: Darling 10

Vans Team Skateboarding 2009